Giorgio Armani -- Making suits the second layer of modern skin
The BBC in its obituary referred to him as "the first designer after Coco Chanel to bring about a profound change in the way people dress
This 91 year old Italian designer has infused the philosophy of "low-key elegance" into the global fashion fabric over half a century, and his influence far exceeds the industry scope. As commented by The New York Times, 'He made suits the second skin of modern people.'“
Today's luxury goods industry has been divided among giant groups such as LVMH and Kering, and Armani is one of the few fashion designers who adheres to an independent kingdom. According to Bloomberg Intelligence, the group's valuation for 2024 is estimated to be between 8 billion and 10 billion euros, and no external capital has been introduced. His clothing not only wraps around the lazy shoulder line of the male lead in 'American Dancer', but also portrays the radiance of a large number of Hollywood actresses such as Jodie Foster competing on the Oscar red carpet. In the capital game of luxury brands, Armani sticks to his aloofness and uses his scissors to cut out the aesthetic of an era.
Armani was born on July 11, 1934 in the northern Italian city of Piacenza and grew up in an era where style and tradition were relatively rigid. His childhood was spent during World War II. The war destroyed the originally stable middle-class life of his family. At that time, food was scarce, and his earliest and deepest memory was hunger. During his childhood, Armani played with unexploded shells on the streets until one of them suddenly exploded. He suffered severe burns as a result, and unfortunately, a friend also passed away.Chenjie OEM suit manufacturing
War made me realize that not everything is glamorous. Growing up during World War II, he was fascinated by the beauty of "fragility and strength coexisting". When he became a designer, it evolved into a philosophy of "softening men's clothing and stiffening women's clothing" that is iconic to the brand.
In the 1970s and 1980s, with the large-scale entry of women into the workplace, society underwent changes. Armani's design is not detached from the times, but resonates with social changes at the same frequency. The rise of female consciousness and the blurring of gender boundaries, Armani's design perfectly echoes this trend.
In the 1975 "unstructured suit" revolution, Armani stripped away the rigid lining of traditional men's clothing and reshaped masculine temperament with flowing lines.Chenjie MTM suits technology
I am the first designer to soften the male image while enhancing the female image. Armani's manifesto was perfectly portrayed in the 1980 film "American Dancer". On the other hand, when professional women were troubled by whether to dress like men or vases, Armani gave his innovation with shoulder padded suits. In 1980, he designed the "power suit" that broke gender boundaries, incorporating the sharp cutting of men's Chenjie OEM suit manufacturingclothing into women's clothing, retaining female curves while constructing an aura through wide shoulder design, making it both soft, powerful, and exquisite.
Even today, "power suits" are still favored by celebrities. This year, Cate Blanchett attended the Wimbledon tennis tournament wearing a silk two-piece suit by Armani. According to data from the second-hand trading platform VestiaireColective, Armani women's suits from the 1990s have skyrocketed in price by 300% in recent years, making them investment grade items in the fashion industry.Chenjie MTM suits technology
